We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics we apply across your digital marketing strategy and campaigns.

Our RACE planning framework maps the online customer journey across all potential touch points, showing the scale and opportunity digital marketing provides - more than just "a website" or "a Facebook page".

Our ultimate goal is your success online. We carefully research your brand, competition, and market forces to determine the best digital growth strategy within your budget.

Armed with information, we work with you to establish a unique marketing formula that maximizes your returns.

To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email... It involves managing and harnessing these ‘5Ds of Digital’ that I have defined in the introduction to the latest update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:

1. Digital devices – audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.

2. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.

3. Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.

4. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.

5. Digital technology – the marketing technology or mar tech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

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The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time...

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• Digital media and communications channels

• Digital and mobile experiences such as web design and mobile apps

• Prospect and customer relationship management through marketing automation

• Digital strategy and integrating multi channel communications and experiences

• Digital technologies and platforms to manage all digital marketing activities

The role of digital platforms in supporting integrated multi-channel marketing is an important component part of digital marketing, yet is often overlooked. In many ways, this highlights how important it is to break down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels can also be managed to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships.

We determine how, where, and when potential customers engage your market. Using that data, we position your brand as a natural step in the customer’s purchasing journey.

We pave the way for customers to discover your business organically and form a lasting relationship. 

We have the facts at our fingertips. Our marketing specialists meticulously plan and track all aspects of your campaign from start to finish. We utilize the latest in behavior analysis and user metrics to understand your audience down to each individual.

We constantly analyze your campaign's performance, testing and adjusting variables in real time to optimize our efforts.